SKI-II Pitera
Pitera is a skincare product that is rich in vitamins, amino acids, and minerals. Pitera helps improve skin's texture, hydration, and overall appearance, making it a popular choice amongst skincare aficionados. We focused on those benefits to create this 15 seconds animation spot. We used a mix of 3D and 2D animation, inspired by the painter Georgia O'Keefe.
Project information
This mixed-media piece combines the essence of Pitera to create a visual experience that showcases SK-II's products in a unique and fresh way. Inspired by the artist Georgia O'Keefe, the animation features a delicate flower paired with the brand's Pitera product, to create a blend of nature and art. The pastel color palette and smooth camera movements come together to create an intriguing animation that takes the viewer on a journey through the world of SK-II.
Credits:
Director & AD: Danaé Gosset
3D Lead Design and Animation: Danica Tan
3D Animation: Danica Tan, Mohamad Houhou, Olive Welsh
3D Modeller: Mohamad Houhou, John D’Errico
2D Lead Design and Animation: Alienor Delaporte
2D Animation: Alienor Delaporte, Lea Becquet
Additional 2D help: Elie Martens
Lettering Artist: Sanchit Sawaria
Production: Passion Pictures
Executive Producers: Marion Vermogen, Marc Bodin-Joyeux
Creative Director: Axel Courtière
Animation Producers: Isa Taoui,, Caroline Deloffre,, Rita Oliveira, chamsekadd, Emile Chaillou
Sound Design: Musiques Chroniques
Client : SK-II
Agence : Leo Burnett
Production: Unlisted Artist
Producers: Dave Kelly, Lonzo Lim & Su Mei Chia
Executive Producer: Graham Pryor
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