Animation

SKI-II Pitera

Pitera is a skincare product that is rich in vitamins, amino acids, and minerals. Pitera helps improve skin's texture, hydration, and overall appearance, making it a popular choice amongst skincare aficionados. We focused on those benefits to create this 15 seconds animation spot. We used a mix of 3D and 2D animation, inspired by the painter Georgia O'Keefe.

Project information

This mixed-media piece combines the essence of Pitera to create a visual experience that showcases SK-II's products in a unique and fresh way. Inspired by the artist Georgia O'Keefe, the animation features a delicate flower paired with the brand's Pitera product, to create a blend of nature and art. The pastel color palette and smooth camera movements come together to create an intriguing animation that takes the viewer on a journey through the world of SK-II.

Credits:

Director & AD: Danaé Gosset

3D Lead Design and Animation: Danica Tan

3D Animation: Danica Tan, Mohamad Houhou, Olive Welsh

3D Modeller: Mohamad Houhou, John D’Errico

2D Lead Design and Animation: Alienor Delaporte

2D Animation: Alienor Delaporte, Lea Becquet

Additional 2D help: Elie Martens

Lettering Artist: Sanchit Sawaria


Production: Passion Pictures

Executive Producers: Marion Vermogen, Marc Bodin-Joyeux

Creative Director: Axel Courtière

Animation Producers: Isa Taoui,, Caroline Deloffre,, Rita Oliveira, chamsekadd, Emile Chaillou

Sound Design: Musiques Chroniques


Client : SK-II

Agence : Leo Burnett

Production: Unlisted Artist

Producers: Dave Kelly, Lonzo Lim & Su Mei Chia

Executive Producer: Graham Pryor

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