Mowly, a brand that offers a natural solution for mental health and wellness, has become a popular choice for consumers seeking a healthier alternative to traditional snacks. Their adaptogenic bars are made with a unique blend of four powerful ingredients: Ashwagandha, Maca, Reishi, and Ginkgo. These ingredients are known for their benefits in reducing stress and anxiety, boosting memory and concentration, improving the immune system, and providing energy and good mood. The brand's commitment to using only high-quality, natural ingredients has helped it establish a loyal customer base and a reputation for being a trusted source of mental health support.

Project information

To reflect the fun and natural essence of Mowly's adaptogenic bars, the brand's visual identity was designed to be bold, colorful, and full of life. The packaging was created with a vibrant color scheme and eye-catching graphics, making it easily recognizable on store shelves. The illustrations on the packaging showcase each of the four key ingredients, highlighting their unique benefits and showcasing the brand's commitment to using only natural ingredients. The overall look and feel of the brand is playful, energetic, and visually appealing, making it appealing to a wide range of customers and helping the brand stand out in a crowded marketplace. The vibrant branding and eye-catching design help to convey the brand's message of using natural ingredients for mental wellness and overall health, further solidifying Mowly's reputation as a trusted source for natural mental health solutions.

Agency: Pencil Studio

Creative Direction: Danae Gosset

Design: Danae Gosset, Julie Pavia, Kyle Daum

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