La Casano
In this case study, we explore the comprehensive branding strategy developed for La Casano, a luxury brand dedicated to those with an unbridled appreciation for beauty and high-quality craftsmanship. The objective was to create a brand identity that resonated deeply with our target demographic: individuals who view their surroundings as a canvas for self-expression and seek out exquisite, original pieces to adorn their spaces.
Project information
We crafted a sophisticated brand identity that embodied the artistic spirit and high standards of our customers. The logo, typography, and color palette were designed to evoke a sense of timeless elegance and modernity.
Production Company: Pencil
Creative Direction: Danae Gosset & Grace Taittinger
Strategy: Grace Taittinger
Lead Design: Arsh Raziuddin
Additional Design: Julie Pavia
Illustrations by George Greaves
Animations by Sirui Liao and Victoria Lecerf
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