![](https://pencil.tv/images/La-Casano_LogoType_Anim-2.gif)
![](https://pencil.tv/images/LaCasano_Enveloppes_02.jpg)
![](https://pencil.tv/images/NEW.png)
![](https://pencil.tv/images/Cards-anim-3.gif)
![](https://pencil.tv/images/BAG.png)
![](https://pencil.tv/images/Matches.jpg)
![](https://pencil.tv/images/Screenshot-2024-06-25-at-11.39.41.png)
![](https://pencil.tv/images/InvitationFlip_Anim-3.gif)
![](https://pencil.tv/images/Bag_01.jpg)
![](https://pencil.tv/images/LaCasano_Invitation_01.gif)
La Casano
In this case study, we explore the comprehensive branding strategy developed for La Casano, a luxury brand dedicated to those with an unbridled appreciation for beauty and high-quality craftsmanship. The objective was to create a brand identity that resonated deeply with our target demographic: individuals who view their surroundings as a canvas for self-expression and seek out exquisite, original pieces to adorn their spaces.
![](https://pencil.tv/images/LaCasano_Arc.gif)
![](https://pencil.tv/images/LaCasano_House.gif)
![](https://pencil.tv/images/_large/Screenshot-2024-06-25-at-18.07.29-copy.png)
![](https://pencil.tv/images/_large/Screenshot-2024-06-25-at-16.11.50-copy.png)
![](https://pencil.tv/images/_large/01.png)
Project information
We crafted a sophisticated brand identity that embodied the artistic spirit and high standards of our customers. The logo, typography, and color palette were designed to evoke a sense of timeless elegance and modernity.
Production Company: Pencil
Creative Direction: Danae Gosset & Grace Taittinger
Strategy: Grace Taittinger
Lead Design: Arsh Raziuddin
Additional Design: Julie Pavia
Illustrations by George Greaves
Animations by Sirui Liao and Victoria Lecerf
Download Project Images ↗