JTBC - TV Ident

JTBC is one of Koreas’ most iconic TV channel in Korea, and we aimed to foster a fresh vibrant look that stands out. Drawing inspiration from MTV’s iconic 90s idents, we’ve crafted an ident that’s bursting with color and dynamic surreal elements.

Project information

Our design blends surrealism with a TV aesthetic, enhanced by a mixed-media treatment to give it a unique, artisanal feel, creating a visually striking and immersive experience that seamlessly merges the dreamlike qualities of surrealism with the familiar, yet dynamic elements of television. This fusion is further accentuated through the use of various media, incorporating textures and techniques that evoke a handcrafted essence.