Mac Miller GOOD AM 10-Year Anniversary
We were commissioned to create a series of visualizers for the tenth anniversary of GOOD AM. The project draws from Mac Miller’s universe, reinterpreting elements of his story through a mix of hand-drawn animation, layered textures, and playful visual references. Each visualizer reflects the album’s themes and tone, balancing humor and sincerity in a colorful, surreal world inspired by morning imagery and childhood nostalgia.
Project information
The work was developed in close collaboration with Warner Music and Mac Miller’s creative team. Each piece was designed to stand alone while forming a cohesive visual language across the album’s release. Our process combined traditional frame-by-frame drawing with digital compositing and textural experimentation, creating a tactile aesthetic that feels both handcrafted and contemporary.
Creative Direction by Danae Gosset
Produced by Pencil TV
Illustrators: Britton Korbel, Gabby Sibilska, Nick Remes, Quentin Bernetich
Cel Animator: Dana Roth
3D Artists: Tal Uliel and Vasco Gross
