Hermes - SS22

Mixed-Media animation for the fashion brand Hermes. Pencil in collaboration with Art Camp created a series of 3 mixed-media animations to promote the brand's ready-to-wear fashion line for the 2022 season.

Project information

The animations take viewers on a surreal journey through the sky on a rollercoaster, where the clothes in the fashion line interact with the environment in fantastical ways. This imaginative approach to showcasing the clothing line, combines a unique blend of 3D and 2D animation. Bracelets became bubble makers, shoes jumped like fish, and bags soared through the sky like hot air balloons, further emphasizing the playful and whimsical spirit of the brand.